Skidfin Consulting becomes ERCU's newest sponsor

Skidfin Consulting, a new startup created by Nelson Holmberg, has joined the ranks of sponsors of ERCU.

Skidfin is a strategic planning, public relations, marketing and management consultancy targeted at motorsports teams, events and organizations.

"Building a startup business is a wild ride," Holmberg said. "And motorsports are a wild ride. I've always been incredibly proud to be a member of ERCU and I'm thrilled to introduce my new business as a partner of this amazing club. I truly appreciate the opportunity."

Nelson's practical experience in motorsports includes public relations, sponsorship and crew work on three different unlimited hydroplane racing teams, officiating in H1 Unlimited, ownership and driving a C-class outboard hydroplane; and leadership, strategic services, public relations and administration of ERCU.

More broadly, Nelson has wide-ranging experience in sports marketing & public relations, leadership and management in top-tier college athletics (football, tennis, basketball, crew, softball and golf), professional sports (women's basketball and baseball), and touring championship level junior golf.

Nelson is a graduate of the Edward R. Murrow College of Communication at Washington State University in Pullman. His major is in public relations and he earned a minor in sport management.